Mastercard today takes another step forward in its mission to enhance trust in the digital economy, with the pilot launch of its Identity Attribute Verification service in several European markets. This initiative enables businesses to verify customer identity attributes securely and seamlessly.  

Mastercard has long supported merchants and financial institutions in assessing risk by leveraging key attributes, such as name and payment information, as part of enabling billions of secure digital interactions globally.  

With the introduction of new industry standards set by EMVCo and the launch of Mastercard’s Identity Attribute Verification service, issuers will soon gain the ability to verify additional cardholder details, including age, date of birth, and address, further enhancing the security and accuracy of digital transactions. This is part of a broader effort to enable businesses to verify customer identity attributes securely. 

 “Using the technology behind a payment card, our solutions will allow our partners to seamlessly verify that a consumer meets the criteria for certain goods and services while protecting their privacy. Doing so eliminates the often cumbersome task of uploading documents like photo ID, proof of residency or passport.” said Dennis Gamiello, EVP, Identity at Mastercard.  

Mastercard has plans to expand Identity Attribute Verification service to additional European markets within the next year, addressing the growing need for accurate and secure digital verification of key attributes, such as age or location, while maintaining user privacy.  

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