Thursday, 19 December 2024
by BD Banks
Bamboo, a leading cross-border payments solution provider, has announced a strategic partnership with Coda, a trusted monetization platform for global publishers. The collaboration aims to redefine the gaming payment experience in Colombia, unlocking growth opportunities for both companies by optimizing local payment methods and streamlining integration processes.
The gaming industry in Latin America is experiencing unprecedented growth, fueled by the adoption of mobile gaming and the increasing accessibility of digital content. For publishers, leveraging local payment methods is critical to enhancing user conversion rates in the region. With this partnership, Coda will harness Bamboo’s expertise in alternative payment methods, offering gamers in Colombia seamless access to platforms like Nequi.
“Bamboo has been a big part of our success in Colombia,” said Carolina Machado, Regional Development Director, LATAM at Coda. “They have been a reliable partner for us, providing direct, open communication with their technical team and ensuring fast and timely responses. This streamlined approach minimizes delays for partners and keeps customer satisfaction at the center—exactly where it should be.”
Bamboo’s robust payment infrastructure simplifies API integration, reduces processing costs, and ensures frictionless payment experiences, from instant payment confirmations to efficient refunds. These features are pivotal for gaming platforms, where a seamless user experience is essential.
“The partnership with Coda underscores our commitment to empowering businesses in Latin America with advanced payment solutions,” said María Paz Olaso, VP Sales at Bamboo. “By providing access to local payment methods like Nequi and delivering tailored technical support, we enable Coda to grow its presence in Colombia while delivering unparalleled value to its users.”
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