Tabit, a leading B2B BNPL solution provider powered by Merchant Growth, and Jifiti, a multinational embedded lending company, today announced their partnership to serve B2B merchants in the Canadian market.

The solution is powered by Jifiti’s robust embedded lending platform and white-labeled for the merchant. Online merchants can download the Tabit plugin from any of the top ecommerce platform marketplaces, including Shopify and BigCommerce, customize their user experience based on their needs, and immediately start offering installment loans and net terms to business buyers. The financing option is displayed to the customer throughout the buyer journey, from product pages through to checkout, thereby increasing sales, AOV and conversion rates.

“Through our partnership with Jifiti, we look forward to making the business buyer journey as simple, seamless and streamlined as it is for consumers. Using our branded ecommerce platform plugins, merchants in Canada will be able to grow their sales and cart sizes while simultaneously building loyal customer relationships,” commented Elias Beaino, EVP at Tabit.

Jifiti’s platform supports every B2B and B2C point-of-sale financing option, including installment loans, lines of credit, net terms and split payments. Because the platform is white-labeled, merchants retain full customer ownership and gain valuable data insights.

“We’re excited to be partnering with Tabit to help businesses in Canada easily finance their purchases in the most responsible and affordable way possible. At Jifiti, we strive to form partnerships with like-minded industry leaders in order to bring value to everyone involved, merchants and their customers, and this partnership achieves exactly that,” stated Victor Ofstein, Chief Revenue Officer at Jifiti.

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